Today keeping an eye on what your competitors are doing is as essential to your continued commercial success as keeping up with what your clients want.
One way to look into the future is to analyse your competitors' patent strategies because their patenting activities will clearly highlight the next steps they are planning to take. Moreover, analysis of your competitors' strategies will also give you a valuable insight into what they have decided to concentrate on in terms of future developments.
As well as staying abreast of your competitors' activity and spotting potential new markets, an analysis of patent filings in specific technology fields will help you identify new business opportunities. If a high or, at least, increasing volume of patents have been filed in one technology field within a very short time span it usually means new and lucrative technology is developing in that area.
Dr. Werner Sulzbach
Dipl.-Chem.
Patent Attorney, European Patent and Trademark AttorneyThomas Kitzhofer
Dipl.-Ing.
Patent Attorney, European Patent and Trademark AttorneyJochen Sties
Dipl.-Ing., LL.M.
Patent Attorney, European Patent and Trademark AttorneyTim Hülsheger
Dipl.-Phys.
Patent Attorney, European Patent and Trademark AttorneyUte Feldmann
Pharmacist, LL.M.
Patent Attorney, European Patent and Trademark AttorneyJürgen Strass
Dipl.-Phys.
Patent Attorney, European Patent and Trademark Attorney